This webinar, hosted by the Financial Times in partnership with Schroders, kicked off the 2024 Business Book of the Year Awards Webinar Series. These live sessions will spotlight cutting-edge ideas and the boldest thinkers across the vital topics explored by both longlisted and shortlisted books.
Creating a strong corporate culture
A positive corporate culture leads to heightened efficiency and productivity, greater innovation, increased employee engagement, and enhanced customer trust. The result is improved business outcomes and a healthier bottom line, leading to better return for investors. Yet, despite growing recognition of corporate culture's impact on business performance, defining the desired culture, aligning it with business processes, and integrating it into the company’s strategy, risk management, and performance remains a challenge.
What influences, good and bad, contribute to a company’s culture, and how can directors, and executives evaluate, strengthen, and continuously refine and improve? In what ways can the board and management team engage and empower the workforce to share responsibility for the development and cultivation of a strong and positive culture, particularly in an era of more remote and hybrid work? How might investors and managers measure culture and its effect on performance? When culture goes wrong, what are the business risks and how can managers and investors spot the warning signs? Moreover, how can a culture founded on trust, transparency, and ethical behaviour confer a competitive advantage?
This webinar explored how to apply the complex tools of risk control, business process improvement, target-setting and good governance to establish and maintain a vigorous corporate culture, the role of a strong culture in attracting and retaining talent, boosting productivity, enhancing customer satisfaction, and reducing compliance and reputational dangers.
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